Get your brand
set to soar in the subscription economy

Implementing a subscription model demands more from your brand. Frederic helps you screen, build and plan your brand to help it soar in the subscription economy .

 

the problem

 
 

When brand holds back your subscription business

 

For subscription businesses, brand plays a crucial role. Not only does brand need to invite people into a relationship with your business, it is also key for keeping customers committed and happy to stay with your business for the long term.

Unfortunately, too many subscription businesses run into the limitations of a brand that was built in the traditional way to pursue series of one-off transactions instead of pursuing and nurturing long-term relationships.

 
 
 
 

symptom 1

Customers don’t stick around for long enough. CLV is too low.

symptom 2

Too many customers leave before their trial period ends.

symptom 3

Without trials or promo codes it’s challenging to attract customers.

symptom 4

You are not consistently attracting your ideal subscription customer.

Is your brand relationship-ready?

Some businesses are all about one-off transactions, Subscription businesses care about relationships instead. The same goes for customers. Those looking for the long-term commitment will set different standards than those looking to buy something just once. Your brand helps your customer appreciate that your business is true subscription material.

 

the solution

 
 
 

Build your brand for the subscription economy

 

Let’s get your brand to work harder for your subscription business, bringing to life a vision that people buy into. A brand that inspires your audience to sign up to repeat purchases and create the opportunity for your business to scale further.

The Subscription Leap process is tailored to the needs of modern subscription businesses and their audiences. During the process, I side with you and your team to help transition from traditional brand to subscription brand.

 
 
 
 

Research

We assess your current business, its brand and your goals. We dig deep to really get to know your audience and your market, while developing your ideal customer’s profile.

Your Subscription
Brand DNA

We assess your current business, its brand and your goals. We dig deep to really get to know your audience and your market, while developing your ideal customer’s profile.

Planning & Roadmap

Based on the findings of the first phase, we explore and evaluate different possible ways towards becoming a subscription-ready brand through. Our tools are brand prototypes and A/B testing.

Ongoing support

It’s all systems go. We define and create the building blocks for your subscription-ready brand. We top it all off with a comprehensive plan to implement the new brand and make it come to life.

 
 
 
 
 

Hi, I am fred+eric

I’m a brand expert for subscription businesses. I work with visionary founders and teams that are looking to have people sign up to creating a better tomorrow. I work with them to turn their next step into one that leads to a more sustainable business that can eventually make a bigger, positive impact on the world around us.

More about me

  • "Revisiting and refocussing our subscription brand strategy and identity with Frederic has boosted our grow and enter new cities in a scalable way."

    Sander, Founder, Cargo Velo

  • "Frederic helped us craft a credible brand story that has helped us attract and nurture more subscriberto our subscribers for our tools"

    Ahmed, Co-Founder, Access Infinity

What do you want your audience to sign up to?

Get in touch and let’s have a conversation about your subscription brand.

 
 

Plans

 

Plan 1

  • It all begins with an idea.

  • Maybe you want to launch a business. Maybe you want to turn a

  • hobby into something more. Or maybe you have a creative project to

  • share with the world. Whatever it is,

  • the way you tell your story online can make all the difference.

Investment £300 pcm

Plan 2

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Plan 3

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 
 
 

What you will get

 

Brand & business
report

Get a clear view on how your brand and business are set up for the subscription economy and how they can improve

Brand message A/B testing

Understand what messaging resonates most with potential subscribers

Brand platform
and roadmap

A clearly defined DNA of your brand, and a roadmap for implementation

 

Brand
creation

Work with creative partners to make your subscription brand tangible

Customer onboarding and nurturing

Uncover opportunities to delight and nurture current subscribers

A true collaboration

I don’t believe in being a remote know-all. We’ll be working side-to-side throughout.

 

Some of your
brand’s new tricks

 
 

Making your subscription business stand out.

Everything starts by being noticed. Let’s build a brand that stands out from the crowded market, for the right reasons.

Letting your audience
come to you.

An audience that really gets what you are doing doesn’t need to be sold to. They are more likely to want to join you in making an impact.

Keeping subscribers engaged.

With your brand DNA clearly defined, coming up with continuous ways to bring value to subscribers becomes almost effortless.

Attracting passionate
people.

With a strong and clear brand in place, passionate profiles that want to join you in your mission will find their way to your business.

Other teams that took the leap

  • Cargo Velo

    Founded by Sander, this sustainable delivery business is on a mission to replace all delivery vans in cities with bikes. The Subscription Leap helped refocus their mission and brand strategy. It helped them to sign up more customers to their subscription services.

  • Access Infinity

    Founded by two Pharma experts, Ahmed and Shri, this consulting business had developed their own software. The Subscription Leap helped shape a refocused brand that leveraged helped position them as a credible tech partner that customers can rely on for the longer term.

  • Ecosnooze

    Ecosnooze is a sustainable D2C business with Alpaca wool at the heart. It had grown from Mieke and Jos' side-business into a business with many different products and activities. The Subscription Leap helped reposition some of their products as subscription services and reach the right audience.

Get in touch

 
 

Different points of view that get you going.

 

Working with brands —from local start-ups to global established brands—for over a decade, has taught me that the brands with long-term impact embrace both a strategic, as well as a creative approach. With my double background in both strategy and creative, I can bring both fred and eric to your table to help you build a brand that truly helps you take vision to the next level.

 
 

fred

strategic brain

fred

Fred is obsessed with finding that clever and relevant brand positioning that no one saw coming. He loves uncovering opportunities for brands that were hiding before and thrives on helping to create focus and making what’s complicated, look simple.

Fred lives and works in London, UK and works for clients in UK, EU and US

eric

creative brain

Eric is obsessed with finding that unexpected creative idea that can help make a brand really stand out and claim its space. He loves interesting and surprising quirks in brands that make them interesting and more human.

Eric was born and raised in Ghent, Belgium and works for clients in UK, EU and US

 
 
 

 FAQs

 

  • If you are a subscription business that has learned and grown a lot and would now love to speak to an even larger and better audience that is ready to commit, then yes, it probably is. If you are an ambitious business that wants to change things for the better and would love for more people to love your business and products for the right reasons, then yes, it probably is.

    If you love working with external consultants that think they know more about your brand than you do, then no, it is not.

  • Glad you ask. I really believe that the approach of subscription businesses is the right one for businesses that are looking to establish long-term relationships or partnerships. That’s why I have adopted a Brand-as-a-service approach to pricing. A set monthly fee that runs over six months, of which roughly the first three months are the ones in which we get your brand subscription-ready and the final three months are months in which I help train your team, support you in developing the brand and being there whenever you want to discuss. A typical Subscription Leap’s monthly fee is £1950, but can vary depending on the scope of your project. Please get in touch for your quote.

  • We will work through a set process, but the scope of each of its steps can expand or reduce based on the requirements of your situation. As a rule of thumb, a typical process can be split into 6 weeks to take all the steps needed before starting to create the brand with external partners + 6 weeks for creation of the visual identity and creative deliverables. Please get in touch to assess your specific challenge.

  • Fred+eric are both one and the same person. Read more about the reason why, above. However, I can help build a team around your project for the extra skills we need. I can bring in designers, animators, digital marketers, developers and other experts when needed, or work with people you know or your in-house teams.

Get in touch

Ask me anything about the subscription brands or reach out to talk about your brand.