Take a break from chasing new customers

Build a magnetic brand that
attracts + retains a growing audience.


 


Make your brand a magnetic one

 
 

You’ve got a great product and it’s clearly getting traction. That’s amazing! But going after new customers is taking up a lot of time and resources. So now, you are looking at your brand to help you pull in more customers. But what if your brand could also help you hold onto them?

Over the past 12 years in branding, I have witnessed how branding exercises typically focus only on acquiring customers, whilst completely ignoring the powerful potential of branding to drive retention.

Let’s turn your brand into a true driver for growth.

 

Magnetic
branding will…

 
 

1

increase brand awareness

2

lower your acquisition costs

3

increase your customer’s LTV

4

focus your team

 

Because it will…


make you stand out


be built around your customer


tell an engaging story, across the whole customer experience


bring you and your team clarity and focus

 
 

This is how we’ll do it

 

First, Fred

  • does the research (market, customers, your business)

  • shares insights

  • creates strategic brand scenarios

  • turns them into your Brand DNA

  • helps create your brand identity

 

and then Eric

  • maps out your current customer journey

  • brings the Brand DNA to life as a coherent brand experience

  • provides you with the copy to power your retention strategy

  • works with you to create retention boosters

 
 

Let’s get you going

Don’t know where to start? Pick a meeting type below that suits you best.
No strings attached, just a starting point for you to see if magnetic branding could be relevant for you and if we’d click.

 

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About me, you and what we’ll be doing.


Looking for previous work and creds?

 

 

Get in touch

 

Pick a time to chat


—or send a quick message