Get your early-stage brand bouncing

Jump-to-market today with a Minimum Viable Brand, the bounce-and-learn approach to early-stage branding.

 
 
 

The problem

 
 

Stopped in your tracks when thinking of branding.

 

It’s full steam ahead for you and your business. You’re getting ready to launch. And now, that thing you’ve been avoiding for so long can’t be ignored anymore. It’s time to sort out your brand 😱!

You go into full panic mode. “How can we begin to focus on one story to tell when we’ve got so much to tell and it’s all very important? Should we go all-in on branding from the start (and risk having to re-do it all after a pivot or change in strategy) or should we bootstrap it and spend as little as possible (and risk being ignored by the audience you need to get going)? Who should we even approach to help us? “

Before you know it, you’re hyperventilating and losing that precious momentum you were building. Right when you need to jump.

 
 
 

Cue: the MVB

 
 
 

Build a brand that gets you bouncing.

First, let’s take a deep breath. 🧘‍♀️ Let’s be honest; chances are pretty slim that your first brand will nail it from the beginning and stay like that forever. But then again, that’s also the case for your product. And if your product can go through an iterative process, with the MVP as its starting point, why should your brand not take a similar approach?

It’s what the MVB (Minimum Viable Brand) process helps you do. Launch, learn and adjust as you go, so you have your brand in the best place possible by the time you need your brand to help you make the big leap towards scaling.

 
 

MVB phases

 
 
 
 
 
 
 

Strategy
Run-up

With so many potential stories to tell about your unique business, we explore potential scenarios for your MVB.

 

Creative Jump

We create the design elements and narrative to turn the strongest scenario into a story that becomes your brand (MVB).

Bounce & Learn

We launch your MVB and start testing. Built-in processes help you learn and amend along the way.

 
 
 

Timing

A good jump requires speed. We’ll hop towards a brand to launch with in only four weeks. We’ll follow up with eight weeks to test and adjust.

Pricing

A straightforward process deserves straightforward and accessible pricing:
Three monthly payments of £995 per month
(or $1245 /€1155 per month)

Add-ons

To help you get started implementing your brand, add-ons to the MVB process are available. Add a landing page or a pitch deck design for £785 (or $980/€912 per add-on.

Hi, I’m fred+eric

I’m a hands-on brand specialist with over a decade of experience across industries and across all aspects of brand.

I love working with founders who know where they want to land their business to make the impact they’re looking for. With them, I work to make their brand one that can’t be ignored by the audience they need to grow. So they can jump further, faster, with more focus, while having a bit more fun. I could call it “the 4Fs” , but I won’t.

 

  • The MVB was the hands-down the best starting point for our brand. It gave us the opportunity to learn who our audience is and how to speak to them.

    Joss, Co-founder Ecosnooze

  • The process got us to unique, focused brand options very very quickly. A pleasure to work with Fred+eric as well.

    James, Co-founder Group Think

  • We got stuck going around and around, Frederic and his MVB snapped us out of it and found us an unexpected new way through.

    Christian, Co-founder Sword & Stone

Sometimes all you need to get going is click a button.

Like this one. Hit. Tap it. It will let you schedule a quick chat about your early stage business and its brand. No strings attached.

 
 

What you get

 

Your Brand Trampoline

A document that defines the elements of your brand (brand story, narrative, slogan, core message). Bouncy.

Your visual identity

Your logo, colour palette, typography, key visual, social media branding. Done.

Follow-up

Every other week we check in to discuss results and progress.

 

More info hopping your way.

Wan to find out more about the Minimum Viable Brand? Just leave your details and I’ll send some more info your way.

 

Your MVB’s
special powers

 
 

Making your business stand out

Your MVB is built with the purpose to get your business jumping. To make it a success, standing out is not a nice-to-have, it’s the baseline.

Helping you get to know your audience

Your MVB is not just meant to make you look good. It is also a tool for you to get to know your audience better.

Validating
your brand idea

Just like an MVP, the MVB serves to validate assumptions. In the MVB’s case it’s what story you should be telling and how you should tell it.

Getting you set for scaling

Because you start learning early-on, you won’t be wasting time rethinking your brand and marketing when you need to start scaling.

Previous MVBs

  • Founded by Sander, Cargo Velo is a sustainable delivery business. Powered by pedals. The Minimum Viable Brand gave them their brand to start pedalling.

  • Founded by Ahmed and Shri, Access Infinity had just pivoted to a SaaS PharmaTech business. The MVB helped them focus their new story and establish a visual identity to tell that story.

  • Ecosnooze is a sustainable D2C business with Alpaca wool at the heart. We defined their new positioning, their story and identity to help find a true brand-audience fit.

Get in touch

Ask me anything about the Minimum Viable Brand or reach out to talk about your brand.