FRED
fixes brands for start-ups.
What needs fixing in your brand?
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LET’S FIX IT WITH A
BRAND TIDY-UP
A quick, founder-friendly declutter of your brand. We keep the soul, strip out the mess, and give you tools to stay consistent going forward.
What you get
A short discovery call to capture your vision + non-negotiables
Brand consistency check across all touchpoints
Small but high-impact copy + visual tweaks done for you
A compact playbook so anyone on your team can stay on-brand
Already from £950
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Let’s fix it with
BRAND UNBLANDER
A fast, strategic process to pinpoint your white space and shape a brand story that cuts through the noise.
What you get
Competitor brand teardown (tone, visuals, messaging)
White space mapping to spot your unique angle
A standout messaging framework (3–5 hooks/storylines)
Basic brand design update + quick win touchpoint design
Already from £1450
Previous fixes
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![Sellar]()
Sellar
Craft beer trade platform
🪚 Brand unbland
🔧 Sharper positioning
⛏️ Logo update
🪛 Basic brand refresh -
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Access Infinity
Pharma Tech
🔨 Brand unbland
🔧 Logo update
🪛 Repositioning
🪚 Brand refresh -
![hotbed]()
Hotbed
Start-up accelerator
🪚 Brand unbland
🔧 Repositioning
🔨 Brand update
🪛 Logo redesign -
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CARE Principles
Management consultancy
⛏️ PPT design update using existing brand elements
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Aelon
Life sciences
🪛 Brand tidy-up
🔧 Brand update
⛏️ Logo update -
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Kit Keeper
Storage services for students
🔧 Logo update
⛏️ Brand tidy-up
🪛 Brand refresh
About me
Hi, I’m Fred. I’ve spent 15 years in branding. From scrappy start-ups to global players. And I’m also a founder myself (check out Pary Moppins when you’ve got some time).
I know how easy it is for your brand to feel messy, generic, or “not quite there yet” when you’re busy building the business.
That’s why I started Fred on Brand. No agencies, no bloated processes, no endless decks. Just me, you and sharp, founder-sized fixes that bring clarity, consistency, and standout thinking so you can get back to building.
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"Refocussing our brand strategy and identity with Frederic has made it impossible to go unnoticed."
Sander, Founder, Cargo Velo
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"Frederic helped us craft a unique brand story that communicates what we stand for better than we imagined."
Ahmed, Co-Founder, Access Infinity
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"I never thought a parent brand could get me excited"
Investor without kids, about Pary Moppins
Let’s chat
Or just say hi
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