FRED

fixes brands for start-ups.

When your brand…

(click the pink blocks to read more about my services)

  • If your brand looks messy, people assume your business is too. Consistency builds trust and makes you look ready to grow. Let’s fix it with a:

    BRAND TIDY-UP

    A quick, founder-friendly declutter of your brand. We keep the soul, strip out the mess, and give you tools to stay consistent going forward.

    What you get

    • A short discovery call to capture your vision + non-negotiables

    • Brand consistency check across all touchpoints

    • Small but high-impact copy + visual updates done for you

    • Compact guidelines so anyone on your team can stay on-brand

    £950
    (Fixed price unless the project grows outside what’s listed here)

    Book a chat

    Whatsapp me

  • Standing out is cheaper than shouting louder. Different beats bigger every time.
    Let’s fix it with:

    BRAND UNBLANDER

    A fast, strategic process to pinpoint your white space and shape a brand story that cuts through the noise.


    What you get

    • Competitor brand teardown (tone, visuals, messaging)

    • White space mapping to spot your unique angle

    • A standout messaging framework (3–5 hooks/storylines)

    • Basic brand design update of existing brand + quick win touchpoint design

    £1750
    (Fixed price unless the project grows outside what’s listed here)

    Book a chat

    Whatsapp me

  • A strong brand needs someone at your side who can shape the vision, set the strategy, and make sure it’s carried through as you grow. But hiring a full-time Head of Brand or an expensive agency isn’t realistic at this stage.

    Let’s fix it.

    FRACTIONAL FRED

    I bring 15 years of brand experience and founder perspective, stepping in as your part-time Head of Brand. I’ll help you define where your brand should go, build the strategy and plan to get there, and oversee its execution so it grows with your business.


    What you get

    • Senior-level brand ownership without full-time costs

    • Strategic vision + roadmap for your brand

    • Hands-on execution and oversight of brand assets and deliverables

    • A flexible setup that scales with you

    Reach out for rates

    Book a chat

    Whatsapp me

Previous fixes

  • Sellar

    Sellar

    Craft beer trade platform

    🪚 Brand unbland
    🔧 Sharper positioning
    ⛏️ Logo update
    🪛 Basic brand refresh

  • Access Infinity

    Pharma Tech

    🔨 Brand unbland
    🔧 Logo update
    🪛 Repositioning
    🪚 Brand refresh

  • hotbed

    Hotbed

    Start-up accelerator

    🪚 Brand unbland
    🔧 Repositioning
    🔨 Brand update
    🪛 Logo redesign

  • CARE Principles

    Management consultancy

    ⛏️ PPT design update using existing brand elements

  • Aelon

    Life sciences

    🪛 Brand tidy-up
    🔧 Brand update
    ⛏️ Logo update

About me

Hi, I’m Fred. I’ve spent 15 years in branding. From scrappy start-ups to global players. And I’m also a founder myself (check out Pary Moppins when you’ve got some time).

I know how easy it is for your brand to feel messy, generic, or “not quite there yet” when you’re busy building the business.

That’s why I started Fred on Brand. No agencies, no bloated processes, no endless decks. Just me, you and sharp, founder-sized fixes that bring clarity, consistency, and standout thinking so you can get back to building.

  • "Refocussing our brand strategy and identity with Frederic has made it impossible to go unnoticed."

    Sander, Founder, Cargo Velo

  • "Frederic helped us craft a unique brand story that communicates what we stand for better than we imagined."

    Ahmed, Co-Founder, Access Infinity

  • "I never thought a parent brand could get me excited"

    Investor without kids, about Pary Moppins

Let’s chat

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FRED

fred@fredonbrand.com
+44 (0)7990 430 018